Ashwin Vasudevan
Service & Product Designer — digital transformation. Based in Rovaniemi, Finland.
I help businesses and users navigate changing workflows, technologies and operational needs by redesigning products and services around user needs, business requirements and technical constraints. I build accessibility by anchoring design decisions around the user’s sense-making journey.
M.A. Service Design, Industry Projects — Erasmus Mundus (SDSI)
Full-time study with live industry briefs: mapped Volvo Cars’ warranty-claims service across three stakeholder groups and designed an AI-enabled future state; built an AI-assisted civic service for ECHO (European Movement Latvia); and ran the FiaLign thesis research with voters, journalists and candidates.
Lead Service & Product Designer, Co-founder — We Are Stories
Co-founded a remote design studio that grew to 10 people and delivered for 50+ clients across 6+ countries. Led digital-product, website and accessible visual-design work from requirements and information architecture through UX/UI, prototyping and delivery. Designed production workflows for designers, illustrators and animators, and managed payroll, budgets, cash flow and forecasting.
Product Design Consultant — Miko 3
Designed UX/UI and motion for educational games on the Miko 3 AI companion for children aged 5–10, translating learning objectives into game mechanics, feedback and interaction flows with an education specialist.
Lead Product & Service Designer (Creative Head) — AurigaIT
Led and mentored a 5-person team that shipped 8+ B2B/B2C mobile and web products — including Stitch, SaveIN and Machaxi — typically concept to MVP in 1–2 months. Translated user, business and technical requirements into user stories, workflows and product interactions; worked in Agile teams with 2–3 developers per project. Moved the team from Sketch/Zeplin to Figma.
Assistant Professor, Film & Design — Poornima University
Designed and delivered undergraduate curriculum in digital product design, filmmaking and motion graphics (BSc Animation & VFX); mentored student film and design projects from concept to final output.
Design Associate — Delhivery
Designed the first version of Control Tower with the data-analytics team, replacing spreadsheet-based logistics reporting with real-time tracking and forecasting. Digitised tracking and QA workflows for line-haul, last-mile and leadership teams, and built the UI patterns and design system behind early internal products.
Research Assistant — IDC, IIT Bombay
Ethnographic field research with the Bhil community in Madhya Pradesh. Storyboarding, animatics, rigging, compositing and VFX for Hum Chitra Banate Hai, winner of the 2017 National Film Award.