Ashwin
Vasudevan
I frame the right problem for business and users, design how the product, service, and business fit together, and lead the work from early evidence to launch and beyond.
View selected workEight years across fintech, logistics, consumer AI, civic and human rights, edtech, and data visualisation.
I take projects from ambiguity to delivery: framing the opportunity, aligning stakeholders, shaping the product and service model, testing with users, and working with teams to launch. I am equally comfortable facilitating a workshop, mapping a system, working in Figma, or interrogating a dataset.
An engineering background keeps me fluent in data and complexity; a recent MA in Service Design Strategies & Innovation sharpened the systems and strategy layer.
Product discovery
Framing the real problem before committing to a solution — research, synthesis, and sharp opportunity definition.
AI product design
Designing AI behaviour and personality through multimodal interaction, tested with the people who use it.
Facilitation & alignment
Running workshops and stakeholder sessions that turn scattered opinions into shared direction.
Product delivery
Carrying work through testing, developer handoff, and release — shipped, not just presented.
Six projects, from civic AI to fintech and systems design.
SaveIn
A fintech neobank built on trust and peer-to-peer lending.
Echo
An AI mentor that sparks civic imagination in young people.
Control Tower
A forecasting dashboard that helped Delhivery act on network stress before deliveries slipped.
Stitch
A planning dashboard that let factory planners switch tools without starting over.
Open to Product & Service Design roles across Europe.