Case study  /  2017  /  Logistics · Operations

Control Tower: Helping Logistics Teams Act Before Delays Spread

A forecasting dashboard for Delhivery’s response team that turned spreadsheet-based monitoring into a role-based system for spotting network stress and acting before packages were delayed.

LogisticsOperationsForecastingEnterprise DashboardResearchDashboard UXUI Design
Control Tower — the existing spreadsheet view beside the redesigned dashboard
Control Tower — network overview
Quick glance
Situation
Delhivery’s Control Tower — a rapid-response team preventing network delays — ran on dense Excel sheets that grew unreadable as senior managers, associates and supply-chain teams all came to depend on them.
Task

Turn spreadsheet-based monitoring into a role-based dashboard that helps each team spot network stress and act before packages are delayed.

Business need
  • Create a shared Pan-India view of supply-chain operations
  • Identify operational risks and disruptions earlier
  • Improve coordination across functions and regions
User need
  • Understand network health quickly
  • Identify exceptions and disruptions easily
  • Know who to coordinate with, and why
  • Move from identifying a problem to taking action faster
Action

Mapped three user roles to their data and actions, reframed the interface around decisions, and structured four connected views — Projections, Actual DC, Performance DC and a TAT Report — across a three-level hierarchy from overview to diagnosis.

Role: Design Associate — research, information architecture, dashboard UX & UI, with Delhivery’s Control Tower product team.

Result

A role-based operational dashboard that surfaced current stress, future risk and contributing causes — shifting the team from reactive reporting to preventive action.

Company-wide adoption.
Created a unified Pan-India view of supply-chain status and health.
Three questions that shaped the system
What needs attention now?
A network overview lets senior users read the overall health of the logistics network at a glance — capacity, load, utilisation and service levels in one place.
What will become a problem next?
Priority stress points surface the regions, routes and distribution centres heading past safe limits, so associates can act on future risk — not just today’s fires.
Who needs to act?
Operational diagnosis connects each stressed DC to its cause and the regional or supply-chain manager who can respond — turning a signal into coordinated action.
The core move

The spreadsheets treated every figure as equally important. I reframed the interface around the decisions each user actually had to make — what requires attention now, what’s likely to become a problem next, and who needs to act. That single shift moved the system from passive reporting toward preventive operations.

Control Tower — decisions-first interface